Technology is becoming increasingly important in business. Globally, this has confused almost every industry sector. This made it nearly impossible for the company to stay in a solid and comfortable space. To thrive in these times of uncertainty and change, companies must learn to deal with such shocks rather than clinging to established practices. Today, most of the world’s population is online and consumes a significant amount of content through social media. Therefore, the reach of Digital Marketing in Pakistan has expanded tremendously.
According to a recent survey, people today spend more than 8-10 hours a day online. Social media usage increased by 82%, gaming by 76%, and video views by 113%.
Technology is becoming increasingly important in business. Globally, this has confused almost every industry sector. This made it nearly impossible for the company to stay in a solid and comfortable space.
To thrive in these times of uncertainty and change, companies must learn to deal with such shocks rather than clinging to established practices.
Today, most of the world’s population is online and consumes a significant amount of content through social media. Therefore, the reach of Digital Marketing in Pakistan has expanded tremendously.
According to a recent survey, people today spend more than 8-10 hours a day online. Social media usage increased by 82%, gaming by 76% and video views by 113%.
What is digital marketing?
Digital marketing is the process of selling products and services through digital channels such as social media, websites and email. email, search engine marketing, mobile apps. Marketing through electronic devices is called digital marketing.
Growth of Digital Marketing in Pakistan
Pakistan has always relied on traditional marketing methods such as doorstep selling, word of mouth, and radio and television advertising. It’s on the internet. People have given way to gadgets as a marketing tool.
Reaching a large audience has now become easier without too much effort. As the number of laptop and mobile phone users continues to grow, digital marketing is expanding its reach.
Current State of Digital Marketing in Pakistan
One of the earliest examples of networking was the introduction of online shopping by Michael Aldrich. Later followed by Thomson Holidays UK and Pakistan MARTB2B in 1996.
The field of digital marketing has grown over the years. This promises that most businesses will be online and form a global network, and even small businesses have the potential to grow internationally.
How does it affect life?
Average Pakistan spends 4-5 hours on social media, and email. for scrolling mail and browsers. The growing market for gadgets such as smartphones, laptops, tablets, and other similar devices has only accelerated their use and market penetration, allowing them to reach a wider audience.
The presentation of ideas through images, videos, texts, and other media has a strong foundation in people’s minds and is embodied in their daily lives. The main goal of digital marketing is to increase brand awareness by influencing the audience through various online content formats.
Main directions and types of digital marketing
Businesses large and small have an equal opportunity to grow with digital marketing. It offers multiple ways for your business to interact with current and potential customers. It is the lifeblood of modern business, offering high returns with minimal investment.
Let’s take a look at the different types of digital marketing that are required to grow a business.
- – Content marketing
Consumers want to know how to solve their problems or find information. You will gain their trust if you provide them with useful and quality content.
As a result, companies gain a reputation in the market and become the first choice of customers when making a decision.
This type of digital marketing involves posting useful content that answers questions from your audience.
Content writing and marketing can be done through blogs, social media, email, and more via mail and other platforms. Mobile devices have their own formats such as apps and push notifications.
SEO (search engine optimization)
When your business starts publishing content, your audience needs to be able to find it.
SEO allows your content to appear in the first search results. As a result, someone who is actively looking for what you have to offer will find your site.
To use SEO, you must first understand the keywords that the audience you want to reach is looking for. Therefore, you should create content based on these conditions.
This is one of the hottest trends in digital marketing and offers great career opportunities and opportunities. Having studied it, you can build a brilliant career.
– SMM (social media marketing)
SMM or social media marketing is the promotion of a brand, product, or content through social media.
The ability to get closer to your audience and the potential for interaction are two of the best benefits of social media marketing. Also, when your content is streamed through SSM, you can get validation from your audience.
You can also use social media to communicate directly with your target audience. That is why it is very important to constantly update and control them.
– Paid advertising (PPC)
There are several options for paying for media online. You can advertise on social networks and search engines such as Google and Bing.
For search engines, paid advertising appears before regular search results. They always have an “Announcement” favicon to grab the user’s attention.
Various payment models can be used for this type of digital marketing. However, the following are the most common:
PPC or pay-per-click is the most popular online advertising method and can be used in almost any digital marketing strategy. As the name suggests, you buy clicks on your ads by bidding on keywords in a keyword auction.
Another standard model is CPM or pay-per-mile impressions. The PPC model is usually used to pay only for what is used.